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Beginner’s Guide to Matcha

TL;DR? Here's the summary...

  1. Matcha is a trendy, powdered green tea
  2. Added nutritional benefits
  3. Differentiated taste and preparation

You’ve seen it everywhere, and nowadays everyone seems to be talking about it. What is Matcha? And why is it so popular?


A Green Powder

Matcha is a cleanly grown green tea, where the leaves are carefully ground down into a fine powder. This process also gives the matcha a more natural, earthier, cleaner taste than other teas.

 

Greater Tea Benefits

Green tea has been used as a medical tonic for thousands of years, and we recognize this does confer medical usefulness. Most tea leaves are steeped in hot water, which release the flavors and properties of the tea into the hot water. Matcha is prepared by grinding these leaves into a fine powder, which is then mixed to the water. The utilization of the whole tea leaf means greater nutritional benefits, primarily in the form of antioxidants (estimated to be up to 10x greater than regular green tea), as well as the natural energy from caffeine that is provided by green tea.

 

A Premium Vibe

Japanese tea ceremonies can be elaborate, meditative, and emotionally powerful. Matcha preparation invokes an added step of whisking the powder into liquid, which gives Matcha a more premium, differentiated undertone.

All signs suggest that Matcha is here to stay, as its differentiated taste, preparation, and health and wellness benefits have taken the world by storm.

 

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