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ABC's on CBD...

Why CBD?

C.B.D. You’ve heard about it. These three letters have become thrust to the forefront of society and daily life. Everybody knows it has some sort of connection to cannabis. After that, the average consumer’s understanding of what CBD actually is begins to drop off. Will it make me feel high? Will it cure my pain? Will it help me focus? How do I take it? Is it legal? 

Given the misunderstandings and sometimes sloppy reporting around CBD in the press and media, it’s no surprise that people are confused and looking for answers. Well, we happen to know a thing or two about CBD and cannabis, and so we got you covered. Let’s breakdown CBD. 

What is CBD?

CBD stands for ‘cannabidiol,’ and is a natural compound found in the cannabis plant. It is one over 100 cannabinoids, which are chemicals that naturally bind to receptors in our bodies. Yes - we have a system (the endocannabinoid system) in our body that has evolved to interact with the cannabis plant! But unlike its close relative THC, CBD is not psychotropic and will not get you high. First myth - busted. Instead, CBD has been reported to produce a number of therapeutic benefits for the body, including pain relief, reduction of inflammation. It might even help to stabilize mood and stress levels. 

A New Form of Wellness?

CBD has been touted as a salve for a wide variety of health issues. And because it is federally legal to purchase and consume hemp-derived CBD, we are seeing it pop-up everywhere in consumer goods today. But what does the science actually say?

A small handful of studies have suggested that CBD could be effective for reducing inflammation and neuropathic pain, as well as for reducing anxiety. More robust, comprehensive studies on humans are needed. However, many people do report that they feel less anxious and more balanced after ingesting CBD, relative to controls. When used in combination with a healthy diet, exercise, and other superfoods, CBD could be beneficial for helping with cognitive focus and recovery from stressful or demanding physical activities. 

While CBD has become the most popular new player in the surging wellness category, it is important to remember that just any product with CBD won’t necessarily provide the effects you’re looking for. Dosage, format, and bioavailability all play major roles in how our bodies respond. 

In the end, we should be excited by CBD - not apprehensive, not confused, nor scared. CBD has tremendous therapeutic potential, and we are just starting to scratch the surface of how it could help millions of people.